Polymorphic Brand Identity

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My challenge was to create a flexible Polymorphic brand identity for a museum of contemporary art (Francis Museum of Modern Art). To be successful I needed to have a deep understanding of the overall objective I was designing for. I needed to understand the flexibility around Polymorphic design solutions. Polymorphic identities are all about gathering information and data and successfully applying this information.In my case the brands polymorphic sid was a way to showcase the different art mediums being shocased in the museum and even the position of the emplyees were all represented through different shapes and patterens made out of the main FMMA logo .

THE LOGO